At Switch, one thing that we love about the packaging industry is that it is always evolving. Recently, packaging is beginning to be considered as a product with it's own functions, features, and uses, consequently resulting in becoming a fundamental part of a product.
Digital sales are on the rise meaning packaging is the first physical point of contact consumers have with a brand. So take advantage of this, packaging should offer a positive and unique brand experience offering a sense of connection through personalisation, quality and design.
Statistics show every year 95% of new products fail. Inc. believe the packaging deciphers whether the consumer makes a purchase, based on value for money, quality and brand identity. Robert Lockyer, CEO of Delta Global, says “packaging trumps the gift itself”, and if you consider major brands such as Apple, known for their clean, minimalistic packaging resulting in unboxing videos on social media or Tiffany & Co with their little blue box being more recognisable than the jewellery, you understand where Robert is coming from.
In fact, a sales increase due to packaging has been proven by the beer company Coors, seeing a 5% increase in purchases by changing the can it came in, having a direct impact on the company’s overall appeal.
Taking packaging to a whole new level is whether the materials used are sustainable. Environmentally friendly packaging has been on the rise since the 1980’s and is the longest-standing trend and businesses are taking sustainability a step further in creating a circular economy.
A circular economy involves designing and promoting packaging and how it can be reused, repaired and remanufactured. If your packaging is of higher quality, the more useful it’ll be by the consumer, i.e. the more likely they’ll use it for home storage. You could opt to add value-adding innovations such as embedding seeds between biodegradable materials for the consumer to plant, plant-able tissue paper or zips that double-up as hair ties - improving the quality, functions and supporting the question, is packaging becoming the product.
For example, our recent work with TOU demonstrates how food packaging can be repurposed once it has safely delivered the food to your door.
The simple answer is yes. We have seen first-hand how impactful protective and beautiful packaging design can positively impact brand image and sales, especially when using sustainable materials.
Here at Switch, we always start by providing design consultations for each of our clients to understand the story behind their business. We then advise on the most suitable biodegradable material including solid board, corrugated and pulp dependent on the product type, weight, fragility and size. We offer a bespoke service to help your company become plastic and polystyrene free, aligning to your corporate sustainability strategies.
We understand the importance of packaging, especially sustainable packaging. We believe packaging should encompass everything the business stands for by focusing on brand values, purpose, demographics and design.
We believe packaging is becoming more than the product, packaging is becoming an environmentally friendly, recyclable product.
If you are thinking you’d like to make the most out of sustainable developments and your packaging, please give us a call or email us below with your enquiry, we’d love to help! Alternatively, if you would like to continue this conversation, feel free to drop Mark a message.
Once a month we will email you with the latest packaging industry updates as well as some projects to inspire you sustainable journey
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