Technomed Limited is a British CQC inspected healthcare provider that uses a hybrid approach of Machine Learning (AI) and human expertise to deliver high-end arrhythmia diagnostic testing at point-of-care without the need to attend hospital.
They are a company that values environmentally friendly products and strongly believe that things have to change in relation to packaging within the medical industry. They are driven to champion this movement.
Technomed recently underwent a complete rebrand which involved reviewing their current packaging. From this, they realised there was a definite need to introduce packaging befitting to the company values by investing in recyclable and sustainable materials.
For Technomed, it was essential that their new packaging was differentiated from other medical companies and that this packaging journey started and finished with a partner with a similar ethos. After research, Switch was the obvious choice by the likening of values.
New to the world of custom packaging, Technomed came to us with mock-up designs looking to pack an ECG monitor and its additional components. These products could then be sent to people’s homes, reducing the need for hospital visits. We worked with the Technomed team to create prototypes and finalise the packaging design, ensuring the products were securely held in place to avoid activation during transportation.
Bespoke moulded pulp was used as the packaging material for the insert to hold the ECG monitor in place securely, and corrugated was used for the outer box. Using sustainable composite packaging allowed us to incorporate different product components into one universal design and ensure utmost protection. To align with Technomed’s sustainable values and patient confidentially, there was a conscious effort to keep the design looking as natural and modest as possible.
Other environmentally friendly decisions were consciously made, such as using sustainable ink for the outer packaging.
Working with such a forward-thinking company, we were delighted to have been a part of Technomed’s journey in inspiring the medical industry to be more sustainable and are already working with them on future projects and repeat orders. With the increased disposal of single-use plastic during the pandemic, we want to help more medical companies opt for this sustainable route and protect our environment.
“The medical sector needs to change its single use approach. After the pandemic, environmental impact will be the priority for businesses, and we will be leading the way within the medical sector with our sustainable outlook and approach.” Mark Hashemi, Managing Director - Technomed
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