Award-winning London-based restaurant, TOU has recently opened a takeaway shop dedicated to its famous Iberian Katsu Sando dish. You can take our word for it, it’s tasty!
TOU developed this dish into a premium DIY sandwich kit. They wanted packaging which protected the deliciousness that was inside, but that also aligned and reflected their sustainable brand values.
TOU didn’t want throw-away packaging. Instead, they wanted a design which meant that the packaging could be reused for a different purpose once the sandwich had been eaten. After searching online, TOU approached us to consult and design for packaging which would complement their premium sandwich. And that also created a great first impression!
Sharing very similar values and with our experience in the food and beverage sector, we made a great fit as their sustainable packaging partner.
Whilst the products were unique, the design process was smooth and was completed within two weeks from the initial consultation. We guided and advised TOU on their most suitable packaging materials, recommending corrugated for the carton and for the sleeve.
The design was stunning, and the structure was strong and resistant without excessive packaging needing to be used. Once finished with the sandwich, the rigidity of the design encouraged customers to reuse the packaging for another purpose. Such as for paper clips and other office supplies. Staying true to our mantra ‘Reduce, Reuse, Recycle’!
Switch nailed the design straight away. We have had so many comments on how great and unique the packaging looks from people across the industry and have already recommended Switch to three different companies! Not just for the design, but Switch’s approach and customer service were brilliant, they really took the time to understand us and the brief. It was very important to us that the packaging matched the brand and Switch went the extra mile to achieve this."
Ana Gonçalves, TOU
TOU is a pleasure to work with and is an exciting and upcoming company. We are delighted to have created packaging which aligns seamlessly with their brand values and enhances their products. We look forward to working with them in the upcoming year for their ever-growing and successful product range.
Packaging is more than just about protecting products and this is the perfect example. It helps establish the brand and its values. At Switch, we take the time to listen to your requirements, advising on the best packaging design to make your brand a success – and of course protect your products!
If you’re ever in London, be sure to pick up the famous Katsu Sando sandwich!
Imagery taken by Jessica Wang
If you would to know more about how you can switch to sustainable packaging or better protect your products, please get in touch using the form below. We will be happy to have a chat about any of your packaging requirements!
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