BLOG  ||   Industry news  ||   Product updates

The most suitable material for your packaging.

You’ve decided you want to switch to more sustainable packaging for its many benefits, but you don’t know where to start? Well, you’ve come to the right place.

Within this blog we will guide you in exploring sustainable packaging materials most suitable for your businesses.

Firstly, what is sustainable packaging?


The goal is to reduce the environmental and ecological impact by increased use of life cycle, in other words, reuse, reduce and recycle.

There are numerous ways packaging can be made sustainable. The common forms recognised by consumers are recyclable, compostable, and biodegradable materials. It also includes looking at the bigger picture, including the supply chain, basic function, quality, size, transportation and reusability.

The demand for paper-based packaging is growing, offering a versatile and responsible alternative to plastic and polystyrene.



possibilities of paper



Secondly, what is required from your packaging?

The weight, size, fragility, quantity, specific industry requirements and other factors will impact the material most suitable.

The three main paper-based materials are corrugated, solid board and pulp. All of which have their own set of benefits and requirements.

For example, solid board is strong and stiff, provides high quality printing abilities and is suitable for the food and beverage industry, healthcare, pharmaceuticals and more.

Corrugated is manufactured with rows of air columns to cushion the product, providing strength, and preventing damages. This material suits products based in (but not limited to) the furniture and kitchen manufacturer industry, exhibitions, games and more.

Pulp and virgin fibre pulp are raw materials designed to be recycled many times over. They are the strongest material out of the three, and the design possibilities are endless. They suit all businesses in any industry such as food and beverage, technology, medical and cosmetic, and furniture and kitchen manufacturers.



Top considerations when deciding on the right material:

1.Does your material need a print design?

2.How heavy is your product?

3.How fragile is the product?

4.How many packaging units do you need?



possibilities of paper




And this is why... 


Printing Capabilities

Corrugated and solid board materials, allow for printing abilities with multiple processes. Solid board provides a deeper, higher quality print than corrugated due to its white face and strong, smooth surface. However, corrugated still results in a good quality print finish for when a higher level of protection is required.

Whilst pulp currently can’t be printed on as the technology to print on a 3D model doesn’t exist yet, we are positive with the rate of technological advances in the industry that it won’t be long until it’s possible. It is worth noting that pulp can still be dyed to any specific colour and moulded to specific dimensions.


Product weight and fragility

Whilst all three materials are strong and sturdy, pulp is the strongest. It provides the ultimate protection for fragile products such as glass, with shock and vibration resistance and secures products into place with moulding abilities.

You can personalise the thickness of corrugated to suit your needs by changing the flute grade. The flute grade is the depth of the air columns inside the material. Flute A is the thickest and strongest at 5mm, whilst flute E is the thinnest at 1.5mm. You can also double stack flutes to get a thicker, stronger, and more rigid packaging.


possibilities of paper

If your product is extremely fragile and needs to be secure in place, we would recommend opting for pulp. The moulding process unlocks its potential to be used for intricate, durable, and completely bespoke designs lasting a lifetime.

Units required

The last important factor depends on how many units you need. For instance, pulp is not the ideal choice if you need less than 10,000 units but corrugated will be.





We hope we have helped and guided you as you make the all-important decision of what material to use. If you’re still unsure, please feel free to contact us and we will be more than willing to advise.




Sign up to our newsletter

Once a month we will email you with the latest packaging industry updates as well as some projects to inspire you sustainable journey

Please call us if you would like additional information 01580 236 128

or fill in the form below, all fields must be completed.

Thank you for your request. You will hear from one of our team within 24 hours.

If for some reason you don’t receive a response please call us on
01580 236128 or email us

Sorry, something went wrong, please call us on
01580 236128 or email us

Thank you for your request.
You will hear from one of our team within 24 hours.

If for some reason you don’t receive a response
please call us on 01580 236128 or email us

Sorry, something went wrong, please call us on
01580 236128 or email us

Request a sample or call back

I’m interested in: