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The rise of ecommerce – is your packaging ready?

Along with everything else that has been impacted by COVID-19, ecommerce has and will continue to see long-term changes. Buying preferences and behaviours have evolved and adapted, which has seen a huge uplift to online buying. With lots of uncertainty, we can at least be sure that the popularity of ecommerce is only set to increase.

Amazon sales up 37% year-on-year in Q3 2020” (Econsultancy, 2020)

So, how to make ecommerce work for your business?

People are changing when and how they’re buying. With the restriction imposed across the nation, many businesses have pivoted and continued to make sales through ecommerce. From food, fashion and all types of manufacturing - this really is relevant for almost every business!

Brands are having to adapt and be flexible to meet changing behaviours. And with this relentless growth in online sales predicted to continue beyond COVID, brands are already looking to future-proof their companies by ensuring their sustainable packaging lines, materials and designs are able to accommodate this long-term shift. What steps have you taken?

ecommerce shopping

 

 

A greater demand for packaging and intelligent designs

In response to this surge, brands have had to review and upgrade their packaging; or create new designs altogether! Not only the material and how it looks, but reviewing their packaging lines, sizes and designs.

At a time when the economy is uncertain, companies need streamlined and efficient processes in all aspects of their business, including their packaging lines! This is something we are very passionate about at Switch.

With better packaging comes great savings – from being able to fit more inventory into transportation containers, to quicker production times, and fewer breakages and waste.

You can take a nose at one of our ‘lockdown’ case studies, which demonstrates how we helped a company in the food and beverage sector pivot their business model in response to a demand for online ordering. For TOU, we created a bespoke corrugated box to house their famous Iberian Katsu Sando sandwich, which prior to COVID was only available in their London food shack. This can now be delivered right to your door; what could be better?!

 

Leading giants

 

 

 

New habits die hard

Whilst a normal world is hard to imagine right now, it will happen. But the effects and changes in attitudes that have resulted from this pandemic will exist beyond the return to normality.

I am sure we can all relate to new habits being formed. People have got used to the ease and efficiency of ordering things online. They have downloaded apps which means they are now loyal ecommerce customers, and researchers predict that the brave new world of ecommerce is just getting started. Our local postie has never been busier!

Europe saw a 35% rise in ecommerce app installs during the peak of the coronavirus outbreak” (Econsultancy, 2020)

 

Sustainable materials and bespoke designs

With this increase in ecommerce, we are happy that the topic of sustainability and waste comes into question. It has never been more important to use renewable, biodegradable and eco-friendly packaging materials. With these online sales, we cannot afford to be adding any plastic or polystyrene into our landfills. There really is no need!

And for reasons other than the environment, sustainable options always come out on top! Even in regard to health and safety; a virus only lasts on paper materials such as corrugated for 24 hours, whereas on plastics it can last up to 2-3 days (National Institutes of Health, 2020). Do you need any more reasons to choose sustainable?

 


 

We are grateful that at a time like this, that we can help businesses make the best use of their packaging and embrace the ecommerce business model. Considering the cost, the environment and brand image.

Looking at the whole picture and creating the best design for any individual product is what we are proud to do. Please drop us a message below or a call if you would like to know more about how we work.
 

Consultation for packaging

 

Packaging design

 

 

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01580 236128 or email us
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If for some reason you don’t receive a response
please call us on 01580 236128 or email us
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Sorry, something went wrong, please call us on
01580 236128 or email us
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