At switchpackaging.co.uk, we use technologies like cookies, pixels, and local storage to make our website easier to use but in no case to tailor content relevant for you. This guide is designed to explain, as clearly as possible, what cookies are, the purpose of them and what options you have to control or delete them – if you decide you want to. What is a cookie? Almost every website uses cookie technology. A cookie is a small file that saves Internet settings. It gets downloaded through a browser during the first visit to a website. When you next return to the site using the same device, the browser may check to see if a related cookie is present (i.e. containing the site name) and use the data inside the cookie to send back to the site. This allows sites to recognise that the browser has visited before and, in some cases, vary the content shown to reflect that. The benefits of cookies. Some cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences, help us to know how you use our site and make the content shown more relevant to your interests and needs. None of the cookies used on our website collect information that personally identifies you.