Maker & Son is a luxury sofa and bed designer, providing handmade furniture made from 100% natural, ethically sourced materials. They are a company that values sustainable products and processes in high regard, helping to protect our environment and generate a positive brand image.
In light of this, when launching their brand-new luxury mattress topper, they needed packaging which aligned with their sustainable values to elevate their offering.
With no previous packaging requirement, Maker & Son needed a packaging partner which could advise on creating the ultimate design from scratch. Considering design and material, technical capabilities, user experience and more.
As this was a new product launch for Maker & Son, the minimum quantity order was an important factor to initially gauge the response and interest from the customer. As well as this, the mattress topper is available in an array of sizes that the packaging would have to accommodate for.
For Maker & Son, it is important to work with like-minded companies to collaboratively create a greener future. After having researched Switch Packaging and what we strive for, the partnership flourished.
After the initial consultation, using our technical and design knowledge, we created a prototype of the corrugated packaging. A ‘telescopic’ packaging style was brought to life. This design accommodates the various different product sizes within the one packaging design to ensure the utmost cost efficiency for the new product launch. In this instance, one size did really fit all!
Once the design was approved, we then managed the manufacturing process carrying out quality checks throughout. High-quality graphics were printed onto the corrugated design to clearly identify the Maker & Son brand.
"The Switch team are incredibly knowledgeable! We had an idea of what we wanted to achieve visually but Switch really opened our eyes. They were great at highlighting technical constraints and providing alternatives design solutions that work better. They are already advising us on the packaging for our next project.”
Wilson Astley, Maker & Son
We were delighted to help Maker & Son create packaging worthy of their luxury products, whilst also being cost efficient. When executed correctly, packaging design can save companies both time and money, and this is a great example.
It is always exciting when two sustainable companies join hands, and we will be sure to keep you updated with more projects we work on together throughout 2021!
If you would to know more about how you can switch to sustainable packaging or better protect your products, please get in touch using the form below. We will be happy to have a chat about any of your packaging requirements!
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01580 236128 or email us